Revisiting a JKR competition brief from 2014, keeping the Sourz Zen concept but excecuted in a different way (see previous for initial outcome).
Brief: Create a sub-brand product range for Sourz based on the theme of an obscure location with a 24+ target audience.
Solution: Sourz Zen
Sourz Zen is a new range of pre-mixed alcoholic drinks designed to suggest a freedom of mind and spirit for the consumer through the Zen inspired brand and packaging, tapping into Zen symbolism and patterns. This freedom of mind and spirit is designed to relax the consumer and transport them into a Zen state of mind. Sourz Zen is available in 4 flavours- Ginger, Elderflower, Grapefruit and Watermelon.
The Sourz Zen logo is inspired by an enso circle, a Japanese Zen calligraphy symbol formed from an uninhibited brush stroke representing a moment when the mind is free.
Packaging
The 280ml cans allow consumers to experience their Zen moment in any location. The packaging design is inspired by traditional Zen gardens, where circular flowing river patterns are raked into the sand, representing the mindfulness practice of allowing a stream of thoughts to flow unhindered. The minimal and colourful packaging is designed to be synonymous of the Zen theme.
The 280ml cans allow consumers to experience their Zen moment in any location. The packaging design is inspired by traditional Zen gardens, where circular flowing river patterns are raked into the sand, representing the mindfulness practice of allowing a stream of thoughts to flow unhindered. The minimal and colourful packaging is designed to be synonymous of the Zen theme.
The cans are available individually or in boxes of 12. The minimal black and white box design is coherent with the Zen theme. The enso circle logo has a perforated inner edge allowing access for the consumer through the enso circle, symbolising their entrance into Zen.
